We build brands with impact data.
The fastest, the easiest, the most powerful way of talking to travelers about your impact.
What We Do
Trusted by
Impact data that works for you, and for your customers.
We help destinations and travel companies navigate through complex ESG data so they can build experiences for the next generation of conscious travelers.
Not with complex language and pie charts, but with personalized insights and data stories that give CEOs, policy-makers and communities the information they need to take transformative action.
Equator gives you the clear, simple, and honest way of talking about impact. One that celebrates what you get right and is honest about what still needs work. One that makes your customers feel like heroes for selecting a brand that cares.
Work with us
Destinations & DMOs
The economic measures built through tourism satellite accounts aren’t enough in the face of overtourism and climate change. National averages obscure acute, local challenges. Visitor spend masks economic leakage. The supply of rooms hides real pressures on housing availability for residents.
Without the right data, it’s almost impossible to determine what action to take. We need data to know which policies need reforming and what incentives structures to put in place to ensure that travel and tourism has a positive impact on local peoples, environments, and economies.
We’ve built a whole new suite of tools. Ones that help destination management organisations, policy makers, and marketing authorities develop the tourism systems that the locals want, and tourists love.
Travel Operators & Advisors
Knowing how an itinerary impacts people and the planet is hard. Measuring the Scope 3 emissions of a tour, finding suppliers with the right credentials, knowing how to avoid the crowds can be challenging at the best of times. For most companies though, it’s nigh on impossible.
Unlike most consulting firms, we don’t need months to start generating data. In fact, most of the time, we can start generating impact insights within a matter of days.
We’ve built the first platform specifically to help travel agents, advisors and tour operators design, build and market more sustainable tours. You don’t need to spend hours filling in forms or spreadsheets. All we need is a URL or description of the itinerary to get started.
Hotels
Hotels can have extraordinary impacts on local communities, economies and environments. Capturing this impact, however, can be difficult, and often results in 200-page reports filled with technical jargon about low-flush toilets and daily kHw energy usage.
This is where Equator comes in. Our philosophy is to make your customers feel like heroes for staying at your property, to communicate what you’re doing, what you get right, and what you’re working on in a way that makes them feel like owners of their own impact.
We help build brands around impact, ones that appeal to the 8 in 10 travelers who want their stay to not only feel good but do good.
Carbon calculator now live in beta
Now available: the quickest, most affordable way to measure the emissions of your tours.
All you need is a link to your tour. We'll do the rest.
Try it out free for 7 days, then just $99 per year.
How to talk to your customers about sustainability
We've created a handy guide to help you market sustainability in a way that's interesting, engaging and memorable.
