What We Do
Powered by data.
We build strategies, data models and tell stories. That’s pretty much it.
We write future-proof strategies
We use data-backed insights to create plans that help you stay ahead. Our data ensures you optimize your investments, marketing and sustainability efforts, ensuring you thrive amidst massive global change. What makes us different? Well, for starters, we’re:
- Informative: Data that gives you the confidence to make decisions
- Accessible: So your team, suppliers, and stakeholders get on board.
- Cliché-free: We’re all tired of ‘holistic value-creation’.
- Readable: Who wants to read a 200 page report?


We identify trends + measure impact
Our models are the most powerful, the most versatile solution to understanding sustainable travel that not-very-much-money-can-buy. Because we think sustainability should be universally attainable. Here are some we built earlier:
- Visitor Flow: so you can find out how crowded things get.
- Short-term Rental Pressures: because housing supply matters.
- Emission Benchmarks: so operators know how they stack up.
- Hidden Gems: so you can design tours unlike any other.
We translate data into content
Let’s face it, ESG data is boring. The technical jargon, the long reports. It’s little wonder 3 in 4 tourists find sustainabilty overwhelming. That’s why we convert your impact into stories that empower CEOs and policymakers to make decisions, and ones that resonate with customers.
- Data animations: Is it really a graph if it doesn’t move?
- Maps: Because everyone loves a good map.
- Video Stories: Check out @thetravelgraph for proof.

An innovative, quantitative approach to understanding tourism
We don’t do surveys or use mobile data. We use big data, AI and statistical models to make sense of travel because its faster, more practical and a lot more affordable.
Our ToolsFAQS
