The problem

Most solutions to carbon calculators involve countless hours filling in excel spreadsheets. It generally takes between 15-30 minutes to manually input the required data on other platforms to generate emissions numbers for just one tour. And when one detail changes, you have to do it all over again.

We know your time is better spent on building your business instead of filling out forms.

Our solution

We've built a revolutionary carbon calculator that gives operators a quick, easy and powerful way of calculating the Scope 3 emissions of their trips.

How it works

The tool we built combines government, industry and alternative data sources (e.g. review data), to simulate tourism traffic using a geo-spatial histogram placed on a time series.

Powered by AI and a series of advanced statistical micro-models, Equator is able to generate emissions estimates in seconds, for itineraries around the world, using just a description of the tour.

Thanks to the design of our platform, we can update the emission calculations of tours instantly, providing more accurate emission calculations, benchmarks and comparison than any other solution on the market.

The problem

When we think of sustainability, carbon emissions often steal the spotlight. While reducing emissions is crucial, it's only one piece of the puzzle. True sustainability in tourism is much broader and requires a holistic approach to ensure that our planet, people, and cultures thrive together. The problem is that it’s hard to measure and even harder to communicate to your customers and stakeholders.

Our solution

Building on the carbon calculator platform, we’re introducing a revolutionary new service for operators and travel advisors looking to design and market more sustainable itineraries.

Powered by AI - with access to 500k+ academic papers on sustainable tourism - and supported by econometric micro-models, emission calculators, and route plotting systems, Equator can generate clear, simple insights into the sustainable design and impacts of tours.

Our platform can help you design a tour that helps local communities, estimate local economic impacts, discover the local heritage supported by your tours, or simply create the most single most impressive sustainability report ever published.

The problem

Right now, if a tourist wants to book a ‘sustainable’ holiday, they’re confronted with a certification they’ve never heard of, information about hotels with low-flush toilets and LED lightbulbs, a lot of reading, and the privilege of paying more for it.

Sustainable travel feels like a sacrifice because we describe it as such. It feels more expensive because we tell them about the extra costs. It feels boring, because, well, it is.

But it shouldn’t be. Travel can have extraordinary impacts. Travel & tourism has lifted millions out of poverty. It has justified investment in heritage conservation, funded scientific research, and supports the livelihoods of millions.

Ask any guide, any operator or travel advisor, and they’ll tell you about culinary heritage, the ‘hidden gems’ and places only locals know.

Our solution

We offer a whole new approach to selling meaningful travel. One that helps your customers easily understand their impact, tell the story of why they chose your brand, and why it makes them feel like heroes.

Drawing on everything leading companies like Reformation, Tesla, and Patagonia get right in selling more sustainable products, we develop an exciting new way of marketing your tours.

We’ll switch the carbon labels of omnivore diets into an encouragement to eat oysters in Baja California. We’ll highlight the chance of seeing a Harlequin Shrimp on a shore dive. And the fact that Piedmont has more DOCG wines than Tuscany anyway.

We integrate sustainability into the entire trip so seamlessly, the tourist won’t even know it’s happening. To them, it’s just a better experience. A more authentically local one. One that’s off-the-beaten-path. One they want to share with their family and friends.