7 ways to leverage emissions data for your travel business

You've got emissions numbers for your tours! Now what? The first thought you probably have is: "I can probably use them for reporting purposes and also put them on my website".

But there are other ways you can leverage emissions data effectively. Once you've run your tours through Equator, here's what you can do with the data:

1. Getting a baseline measurement

If you've never calculated the carbon emissions of your tours before, using Equator is an easy, quick way to get a baseline measurement. A baseline acts as a starting point, helping you monitor improvements over time and measure the effectiveness of your sustainability efforts.

You can also use your emissions numbers to compare them against these emissions facts that every travel business should know.

2. Designing tours with reduced emissions

The great thing about using Equator is that you'll know which parts of your tour are generating the most emissions. When you have a clear understanding of the environmental impact of your tours, you'll be able to make more strategic decisions about where to reduce emissions.

3. Carbon labelling your tours

For greater transparency, you can add emissions numbers on your tour package on your website and in print materials. By being transparent about your sustainability efforts, you're aligning with a growing consumer demand for responsible travel. Getting ahead on this front keep your company competitive.

4. Marketing your impact to your customers

Carbon labelling your products isn't the only way you can use emissions information in your marketing. Most companies just leave it at that. But there's a lot of things you can do on social media and in your email marketing to engage your customers and keep them entertained and informed when it comes to your sustainability efforts.

Being able to show customers concrete data about your emissions reduction efforts can strengthen your brand’s reputation, attract conscious travellers, and set you apart from competitors.

If you're an Equator user, check out our detailed guide on how to talk to your customers about emissions for lots of actionable tips and effective ways you can use carbon labelling (you'll find it under the Guides tab when you log in).

You can also access this handy free guide on how to talk about sustainability with your customers, available to everyone.

5. Quantifying your emissions for reporting purposes

Many governments and industry bodies now require businesses to report their carbon emissions, and having accurate data ensures you meet these legal requirements.

6. Cost-efficiency and benchmarking

By identifying high-emission activities, you can find ways to optimise resources, potentially lowering costs and improving efficiency while reducing your environmental impact. Saving the planet and saving money? Sign us up.

Emissions data also allows you to compare your performance with industry averages, helping you identify areas for improvement and stay competitive.

7. Attracting Funding

Investors and grants increasingly prioritise businesses that demonstrate strong sustainability practices, and quantifying emissions makes it easier to secure funding for green initiatives. I mean, you're taking all these amazing steps already to become more aware of your environmental impact - why not ramp it up and get financial support to do even more.

Ready to access the fastest, most powerful carbon calculator for travel and tourism? Try Equator free for 7 days, and then only US$ 99 a year using code 'BETAOFFER'